Land of Oz Draws Virginia Crowds for Annual Autumn at Oz Festival

Virginia audiences will once again have the chance to step into a magical world as the Land of Oz, the storied theme park located in Beech Mountain, NC, prepares for the 33rd annual Autumn at Oz festival this September. Recognized as one of the region’s most distinctive entertainment events, the festival invites families and fans alike to experience the legacy of L. Frank Baum’s beloved tale just a few hours from the heart of Virginia.

The Yellow Brick Road: An Immersive Oz Experience

Central to the park’s allure is the celebrated yellow brick road, winding through the mountain landscapes. This iconic path—comprised of 44,000 shimmering gold-glazed bricks—recreates Dorothy’s journey for festival goers, stretching three-quarters of a mile and delivering an authentic connection to the classic story. As guests walk the famed trail, the charm of the Oz theme park envelops visitors of all ages.

Meet Classic Oz Characters Along the Path

Throughout the festival, visitors will encounter an array of beloved Oz characters, bringing to life the Scarecrow, Tin Man, Cowardly Lion, and the infamous Wicked Witch of the West. These live encounters are enhanced by interactive moments and opportunities to meet Glinda and Dorothy herself, adding depth to the dorothy journey for every Oz fan in attendance. Such immersive experiences have become a hallmark for Oz enthusiasts throughout the Southeast.

Oz Live Performances and Entertainment

Beyond the storied pathway, the Autumn at Oz festival is renowned for its array of Oz live performances, with carefully staged scenes that captivate guests. The vibrant shows reimagine critical moments from The Wonderful Wizard of Oz, blending music, dance, and theatrical storytelling. For many regional families, the festival represents a rare chance to see the story’s magic unfold just hours from Virginia’s major cities.

A Regional Legacy and the Leidy Family Stewardship

The Land of Oz park has welcomed generations since first opening its gates on June 15, 1970. Owned and operated by the Leidy family, the park distinguishes itself as more than an amusement destination but a living historical tribute to Baum’s storytelling. Its role as a hub for the annual oz fan event continues to strengthen ties between Virginia, North Carolina, and wider Southeastern communities, nurturing a love of Oz across state lines.

Event Details and Ticketing Information

This year’s oz festival dates span three weekends in September, drawing an anticipated crowd of approximately 20,000 guests. The park’s proximity—a 5½-hour drive from Richmond—makes it a convenient seasonal getaway for Virginians seeking unique family experiences or a nostalgic escape. Land of Oz tickets will be available through a presale on June 25, with public sales beginning June 26. Organizers recommend early purchase, as previous years have seen high demand from loyal festival visitors.

Connecting Virginia to an Enduring Oz Tradition

The Land of Oz and its annual autumn at oz festival continue to be a vital draw for residents of Virginia and the surrounding area, inviting both new and veteran attendees to revisit one of America’s most cherished stories. With engaging oz live performances, historical attractions, and unique character interactions, the event cements its status as a highlight on the regional entertainment calendar. For those in Virginia seeking a memorable autumn experience, a visit to Beech Mountain, NC’s Oz theme park is sure to offer an unforgettable journey down the yellow brick road.